Slogan Assignment.

1.     NU Green Tea “Makes You Nu" 

 

This ad is shown to all people who want to relax, enjoy that makes you feel like you have a new day, new life, and make health as a lifestyle by drinking their product. Nü Green Tea is an excellent choice because this is a delicious, refreshing drink and this tea brings the joy of the freshness of green tea that always gives privilege taste for you.

Technique : Weasel words.

2.     Krip Krip Multi Crunch Chips “Feel Free Everyday”

This ad is shown to all people especially to women who want to feel free and feel no worry eat snacks because of the fat content that could make obese. And this snack is a good choice, it’s a healthy snack without fat content in it, and it’s a delicious snack with crunchy chips that makes you feel happy when you eat it.

Technique : Magic Ingridients.

3.     Nivea Men Oil Control Acne White “Get Clear Get Confident”

This ad is shown for men who want to fight the main problems of oily skin and want to have a clear face without acne. This product will be a good for them because this product has an oil control and whitening gel. By using this product they will have no acne on their face anymore.

Technique : Transfer/ Emotional Appeal.

4.     Bebelac “You Are My Everything”

This ad is shown to parents who have kids to give them this milk because bebelac will give their kids good nutritions which makes them more smart. And ofcourse the kids would be thankful to their parents because they had been gave them better nutritions for their life. As we know, Parents will do their best for their kids.

Technique : Glittering Generalization.

5.     TRESemme “Professional, Affordable"

This ad is shown to women who want to have beautiful hair like had been to the salon everyday and no need to go to the salon everyday. And they will not have a bad hair again after using this product. This product is recommended by profesional hairstylist.

Technique : Expert Opinions.

6.     Wardah “ Inspiring Beauty”

This ad is shown to women who want to expressing their beauty character that they have with using this quality product. This product is halal and highly recommended for muslim women. For Wardah, cosmetic is not only for the body but also for the soul. Beauty that makes the woman feel loving herself, as much and as deeply as she loves and inspiring people in the surrounding environment.

Technique : Emotional words.

7.     Samsung Note 3 “Design Your Life”

This ad is shown to people who want to be stylish by using this product. Samsung Galaxy Note 3 features designed to make your life easier.

                       Technique : Avante Garde.

8.  Sunsilk Conditioner “Untuk Rambut Indah Bernilai 10"

This ad is shown to women who want to have perfect beautiful hair by using sunsilk conditioner. So, have a perfect hair worth 10 is not a dream anymore for them.

Technique : Facts and Figures.

9.    Good Time Chocochips “Jutaan Chocochips"

This ad is shown to all people who want to eat chocolate cookies because good time are cookies with a lot of chocochips and this product is a perfect choice to people who really like chocolate.

Technique : Facts and Figures.

10. Nourish Skin Ultimate “Pesona Kecantikan Kulit Sepanjang Masa"

This ad is shown to elderly woman who want to looks younger and beautiful eventhough they are no longer in a young age and nourish skin ultimate is a good solution to give them happiness.

Technique : Weasel words.

Name : Reni Qonitah Putri

Class  : 1SA10

NPM  : 19614060

Pond's Flawless White “Love Conquers All”.

Pond's Flawless White "Love Conquers All" Episode 1

Pond's Flawless White "Love Conquers All" Episode 2

Pond's Flawless White "Love Conquers All" Episode 3

Pond's Flawless White "Love Conquers All" Episode 4

Question :

1. Provide analysis why the theme of love is used to endorse ponds!
2. Elaborate the relevans of love, white, and ponds!

Answer :

The theme of love is used to endorse ponds because ponds product is used by many teenagers who are experiencing the love, not only for teenagers but everyone also has their love story, so the theme of love is so interesting and easily digested consumers because the love story has become feasible for everyone. It can be said that the theme of love is one of the marketing tactics of the product. Faces placing primary physical beauty in attracting the opposite sex and attracted the attention of people around. At this age are still a lot of interest men caused  by women’s beauty possessed by physical, such as white skin, no black spots, no wrinkles, and youthful. Can not be denied, every women wants their skin looks beautiful. This is what is conveyed by the ponds in the ad. The ads were formed meaning that the white, clean, smooth, and soft manicured who make the opposite sex fall in love and it’s all because ponds that has helped make the white skin. Love belongs to everyone, so ponds product suggest them to buy this product.

        White is the pure colour that means without any colour mixed, so white is clean. Love always give positive effects and make people feels so happy. So, the relevan between love and white in the product which have purpose to make skin looks more white, clean, smooth, and make the consumens whose using this product will be more confident.

Name : Reni Qonitah Putri

Class  : 1SA10

NPM  : 19614060

Team :

1. Dinar Al-Qodri
2. Fiorentina
3. Khalisa Herviani
4. Prisdawati Sinaga
5. Reni Qonitah Putri

Thai Life Insurance “Silence Of Love”.

Question :

1. Why the insurance product is more effective in that way?

Answer :

     This insurance's ad submitted by a video, because it is more easying people to known what’s the point of the insurance’s video is. By a video everyone also could access it whenever and wherever they are, and that’s more efficient than have to promote by spoken or written. And also promoted by using a video is an easy way to attract people's attention, because most of people like to watching.

     This insurance also used touching story. The story is about a poor man who deaf and dumb live with his daughter. He is always patiently and strive to give whatever his daughter needs, although he is poor, but his daughter hate him. She was always teased by her schoolmates because she is poor and has a father who deaf and dumb. Until she tried to commit suicide. When her father was sitting, he felt a vibration in his house, he immediately checked his daughter and was shocked saw his daughter's condition. He took his daughter to the hospital and pleading to the doctor to save his daughter's life. Even though he doesn't have money, but the insurance saved their life. It means you don't have to worry if you had the insurance program, it surely would help and save your life.

     This ad saying that people who less able, this insurance cover their risk. The insurance program is indeed not only for people who has a good financial, but everyone also could save their life by using the insurance program. There is no financial reason to didn't have insurance. Everyone could have their own insurance.

     The insurance program is very very in need by the community, since the insurance program aims to divert one's financial losses against a variety of risks. Furthermore insurance could be regarded as additional investment in addition to passed down to posterity. By using the insurance you could have more than one benefit, such as the reduced risk of your loss of your financial, get used to saving routine and the result could be greater, there is already a guarantee of old age or retirement, no longer tied to your children and grandchildren to finance your future quarter, and others. With so many advantages in the insurance program, i guess there's nothing to worry for not having insurance. Do not feel compelled to take insurance. But back to the mind of each person. Your live is in your hand.

Name : Reni Qonitah Putri

Class  : 1SA10

NPM  : 19614060

Team :

1. Dinar Al-Qodri
2. Fiorentina
3. Khalisa Herviani
4. Prisdawati Sinaga
5. Reni Qonitah Putri

The Power Of Words.

The messages of the video are :

1. Increase public awareness of the people around.
2. Increasing public gratitude of their sense of sight is still functioning well compared with the man who was blind.
3. Move people’s heart to help each other because humans are social creatures.
4. Helping people doesn’t have to be material, help in the form of thought or energy will greatly help people in need.
5. Be  aware of every action your words. Change your words, then your life will also change.
6. This video shows that the words in any form, if packaged properly can produce great effects even greater, but if we are wrong to package our words, it is possible the message that we want to convey wouldn’t give any effect to the people who will receive it. Then it would be less meaning.
7. The words need to be considered and shaped if we want people to hear or see us will be able to captures the message, intent, and purpose that we want to convey properly.
8. How to spoken words can change the standard of living, and can be remembered by others, so if the others had been listen our words they will be respect to you, it can touch the heart of those who hear or see the words that we speak.
9. Helping everyone with whole hearted without expect any reward from others.

     Name : Reni Qonitah Putri

     Class  : 1SA10

     NPM  : 19614060